PROFESSIONAL EXPERIENCE
SUMMARY
A forward-thinking brand marketing and advertising executive with over 20 years of experience delivering breakthrough campaigns for global Fortune 500 brands. Proven relationship builder known for expertly managing agency and client partnerships. Proficient at strategically executing multi-platform marketing initiatives comprised of television, digital, social, and experiential. An empowering leader who is passionate about facilitating long-term growth and development with direct reports and cross-functional teams.
EXPERIENCE
SAATCHI & SAATCHI, Senior Client Partner (Global Group Account Director), Los Angeles 2022 - Present
Captured Gold: Oversaw integrated campaign development to support Toyota’s global sponsorship of the Paris 2024 Olympic/Paralympic Games
Team Coach & Player: Key leader of large account team and a primary point of contact for global agency partner and domestic/international clients
Spreading the Word Globally: Crucial member of agency and client committee tasked with innovating Toyota’s transcreation process for over 16 international markets
LOWE’S, Sr. Manager / Brand Marketing, Charlotte 2020 - 2022
Guided brand strategy for key seasonal/holiday campaigns and oversaw the execution of fully-integrated marketing plans that drove awareness, traffic and sales
Collaborated with external and internal cross-functional partners to ensure that all brand campaigns were crafted and executed to emotionally resonate with consumers and drive culture
Managed 2021 Holiday omnichannel activation that captured 130K new Lowe’s account registrations
Led 2021 Father’s Day campaign that resulted in a two year comp of +33% ($3B sales total)
BUTLER, SHINE, STERN & PARTNERS, Group Business Director, Los Angeles, 2019 – 2020
Recruited by the “2018 Small Ad Age Agency of the Year,” to spearhead fully integrated marketing and advertising for key automotive client, Mitsubishi
Cultivated strong, trust-based relationship with executives, working directly with client on-site to steer all business decisions and creative campaign development across TV, digital, social, online, and video
Guided the development and execution of data-driven strategies to revitalize the challenger brand and gain traction with younger audiences
Managed direct reports, guided partnerships and led brand identity conversations with two additional partner agencies, ensuring cohesiveness for all plans and executions
INDEPENDENT, Creative Marketing Executive, Los Angeles, 2017 – 2019
Leveraged strong marketing expertise to provide direction for special projects and campaigns at:
Facebook: Managed the creative development of Facebook’s social good vertical, quickly gaining trust and building relationships with creative team to develop and produce two digital videos that promoted Facebook’s global ballot product and helped citizens in India make informed voting decisions
David&Goliath: Wrote and produced NBA radio spots, and conceptualized and crafted digital, outdoor, social and television creative for client, Kia
Saatchi & Saatchi: Served as a Global Account Director for the agency’s client Toyota and its eight-year Global Olympics partnership; Led partnership meetings with the agency and governing Olympics committees, and managed two international shoots in Prague and Canada from pre- through post-production
DAVID&GOLIATH, Group Account Director, Los Angeles, 2013 – 2017
Led Tier 1 sports marketing launches, facilitating a sales increase of 21%, which prompted promotion to Group Account Director in 2016, with responsibility for leading Sports Marketing and Kia National teams
Nurtured a collaborative, empowering team culture among 10 team members, emphasizing communication, transparency, project ownership, and professional growth
Won several awards including a Cannes Bronze Lion, Effie, and multiple Silver Clios, in addition to becoming the first car brand to win USA Today Ad Meter and YouTube AdBlitz awards for the Melissa McCarthy / Kia Niro Super Bowl spot that garnered 866M impressions
Pioneered iconic Sunday Night Football campaign with Bo Jackson for the Kia Sorento, which became an overnight sensation among fans and generated 97M earned social media impressions
WONGDOODY, Account Director, Los Angeles, 2011 – 2013
Directed cross-platform marketing for agency’s accounts including ESPN, Full Tilt Poker, and Scion
Shaped brand strategy and creative development for ESPN’s College GameDay, leading the launch and execution of the first-of-its-kind GameDay Vote social initiative that captured 900K fan votes in a 10-day period, and generated record fan engagement and press
Helped grow College GameDay’s Facebook fan page followers to 1M in one year
RPA, Brand Communications Manager, Los Angeles, 2007 – 2011
Orchestrated all traditional, digital, and social media advertising for Honda’s youth brands including Civic, Fit, and Insight, ensuring seamless executions across all marketing platforms
Guided the 2019 Honda Civic Tour, a socially driven experiential campaign promoting Honda Civic as the official vehicle of a renowned national music tour
Spearheaded the development and launch of the Civic Musical Road, earning widespread national PR recognition in major outlets such as the Wall Street Journal
Learn more about the early years here:
https://www.linkedin.com/in/mike-omalley
EDUCATION
Bachelor of ArtsAdvertising, Marketing MinorNorthern Arizona University
Cum Laude
THOUGHT LEADERSHIP
University of Southern California
Public Speaker, Advertising
Northern Arizona University
Public Speaker, Advertising
EXPERTISE
Marketing & Advertising
Brand Marketing Strategy
Global Account Management
Creative Development
Campaign Production
Digital, Social, Experiential
TV & Traditional Print Media
Relationship Building
Strategic Partnerships
Agency Relationships
Fortune 500 Brands
Team Leadership & Development